Venetian Red 11KT114

Venetian Red - 11KT114

Photo: Arnold Werner Architekten, ©Boo Yeah. Text: Katrin Trautwein, 225 Farben, 2017 ©Birkhäuser Verlag GmbH, Basel.

Aesthetic Excellence: Why ktCOLOR's Earthy Reds Are the Richest

The earthy reds from ktCOLOR embody a timeless elegance that transcends all trends and fashions. The use of high-quality, natural earth pigments of volcanic origin creates a range of colors that radiate warmth, depth and the eternal beauty of nature. These time-honored colors connect artistic traditions with modern desires for warmth and sustainablity like no others.

Mankind’s first red, a deep red ochre of volcanic origin.

This is the purest red that can be obtained from natural earth pigments. The pigment arises when yellow iron oxides convert to red ones in the sulfurous heat of volcanic fires. This particular shade was on every artist’s palette before industrialization, only to be replaced by synthetic iron oxides later on. The latter look dull and heavy by comparison, and great colorists – such as Luis Barragán, Le Corbusier and Walter Gropius – continued to give preference to the natural pigment. Paints made with it lend white walls and entire rooms a warm, Mediterranean flair.
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